Downloadable Resources

Whether your business has been around for generations or is just getting off the ground, a strong marketing plan is essential. A concise, forward-thinking plan can serve as a blueprint for illustrating your business’s long-term goals, targeting customers, creating marketing materials or activities, and locating necessary financial resources. The WV SBDC can walk you through the basics of branding, signage, email marketing, market research and more.

Need a new direction or fresh ideas? We’ve got you covered. WV SBDC business coaches and SME’s can help you come up with a marketing plan full of creative strategies to showcase your products or services to the best possible audience. The WV SBDC can also assist in identifying target markets, positioning your business for profit and pricing, discussing distribution options, and communicating your message to the media.

Market Research and Analysis

The WV SBDC assists with market research and analysis, customer research and competitive analysis.

Search Engine Optimization and Digital Marketing Strategy

Our experienced coaches can help you get up to speed with all the latest digital marketing tools. Let us help you develop your online presence and grow your customer base to elevate your business.

Sales and E-commerce

We can help you create a superior value proposition, work with you to develop basic selling skills, and assist you in building fruitful sales presentations. Our business coaches can also help you choose the best sales platform for your business and strategize the best ways to reach clients online via ecommerce, social media, and web platforms.

Business Coaching Services


Our statewide network of highly-skilled business coaches partner with you, and collaborate with each other, to help move your business to the next level. WV SBDC business coaches provide an array of free services and will cater guidance directly to your business’s needs.



A variety of training classes are offered each month with topics ranging from Business Fundamentals to Marketing and Applying for Relief Funds. Our Business Fundamentals workshop is regularly available online or in-person at different locations around WV and is designed specifically for people who are thinking of starting a business or have had a business for one year or less.

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