Services for Small Businesses


Do you need help with your marketing plan? Are you interested in reaching a new audience through digital marketing tools? The WV SBDC provides online and in-person marketing trainings and one-on-one business coaching as well as access to a Digital Marketing expert.


As you start researching how to access funding for your business, there are many questions you may have. How do you calculate how much capital to borrow? What types of loans do you qualify for? If you are unsure of your eligibility or what your options are, our business coaches can walk you through the lending process and help you do the necessary research to find a lender who is the best fit for you and your business.

Business Management

Managing a business properly is critical to operating a successful, prosperous enterprise. As a small business owner, it is crucial that you set some time away from the business to assess the critical issues facing your business, evaluate your strengths and weaknesses, and identify available resources to assist you in improving your operations. The WV SBDC can equip you with the tools that can help you manage people, money and your time efficiently.

Business Planning

Your business plan is the foundation of your business, and investing in it will save you time and resources in the long run. There’s no right or wrong way to write a business plan, but by working with a business coach to guide you, you’ll be assured a business plan that meets your needs in structuring, running, and growing your new business..

Technology Commercialization

Do you need assistance with your proof of concept? Do you have questions regarding technology transfer and intellectual property management? Our Innovation-Technology program can provide guidance to help you understand the commercialization infrastructure and turn your concepts into a reality.

WV BusinessLink

WV BusinessLink provides access to a network of over 160+ regional and statewide resources tailored specifically for entrepreneurs, startups, emerging companies and established businesses – all designed with the same goal in mind: helping small businesses succeed.

Human Resources

The most important asset that your small business has is its people.  We can assist you with evaluating and building a comprehensive and compliant HR function through workforce and compensation planning, culture and performance management, team-building, and leadership development. The WV SBDC can help you understand and apply best human resource practices through business coaching, trainings and other available resources.

Succession Planning

Every business, regardless of its size, needs succession planning.  Unless you have a plan to deal with the unexpected, the business you worked so hard to build could crumble if you become disabled, die, get divorced, decide to split with your business partner, or are just ready to retire. Our business coaches can walk you through the succession planning process and help implement an effective strategy that will reflect your business goals and values.


Think your business is too small to be at risk for cyberattack? Do you need help identifying gaps in your current business processes? The WV SBDC can provide you with the necessary tools and trusted resources to help you protect your privacy, gain your clients’ trust and keep your data secure.

Financial Analysis

Are you ready to dive into your bookkeeping for your business? Do you need assistance examining the details of your business’s financial performance? Let our trusted advisors help you identify your business’s strengths and weaknesses by looking at your expenses, cash flow, income statements and sales forecasting.

International Trade

Are you interested in growing your sales by finding customers in the global marketplace? Do you need assistance with importing and exporting products? The WV SBDC can help develop your market readiness by facilitating connections to trade experts, international trade education and training.

Government Contracting

Do you need assistance through the Federal, State and Local government contracting process? Are you interested in understanding how to grow your business by having the government as your customer? Our experienced business coaches can give you an overview of what resources are available to you and can facilitate training and one-on-one counseling with an experienced procurement counselor.

Disaster Recovery

Small businesses are impacted the hardest in times of uncertainty and disaster, whether the disaster is natural or man-made. Are you ready to strategize and implement a plan against an unforeseen business interruption to secure your business? WV SBDC business coaches are here to support and prepare you for the unimaginable by assisting you with your business continuity and disaster recovery plans by identifying potential risks and impacts to your business.